Celebrating our new look

Kicking off LGBT+ History Month 2023, Thursday February 3rd marked our sell-out event at the Ivy. Thanks to all that helped make it happen, and those attending were the first to get a a sneak peek of our new brand identity.

Based on valuable feedback from over 120 of our supporters, donors, partners, educators and volunteers the consensus was that our current logo was well loved but had some room for improvement.  

Steve O'Connor, Senior Designer at Nexer Digital, kindly volunteered to design a fresh logo for us with all this feedback in mind. We’re so happy with what he has created and delighted to share our new look.

 

 

The DRM “central” star element is still there updated to encompass six sections representing the six core Pride colours. Adding the smaller circles creates spokes, representing structure, support, and forward movement. It also enables the inclusion of the colours from the full LGBTQIA+ flag.

The final piece of the puzzle was our new strapline. Once again we went back to our stakeholders for their feedback. People were excited and emboldened by our call to action. “Let’s end LGBTQ+ bullying” illustrates our vision of inclusivity for everyone.

Our CEO Matt Garvey added, ‘as part of our rebrand we wanted to reaffirm our commitment to ending bullying on the basis of gender identity or sexuality. After 20 years since the repeal of Section 28 it remains incredibly tough to be LGBTQ+ in school and research consistently demonstrates that the bullying of LGBTQ+ pupils and students is worryingly high.’ 

‘As a small charity we recognise that neither we nor the wider LGBTQ+ community can end bullying alone. It takes all of us, teachers, parents, leaders and wider society to make bullying a thing of the past. It’s a multigenerational mission, one which will probably last beyond many of us, but we strive for it anyway.’

With our new logo and strapline, DRM is proud to champion our LGBTQ+ and anti-bullying expertise and we hope you will join us in a brighter and bolder future for the logo and indeed, our charity.

What’s next?

Look out for our new logo appearing across our socials (@diversityrm) and on our new website launching later this year.

What can I do?